{"id":4161,"date":"2020-11-19T10:10:44","date_gmt":"2020-11-19T07:10:44","guid":{"rendered":"http:\/\/185.149.103.207\/~adanaseshaber\/haber-marka-stratejisi-ve-marka-yolculugu-12497.html"},"modified":"2020-11-19T10:10:44","modified_gmt":"2020-11-19T07:10:44","slug":"marka-stratejisi-ve-marka-yolculugu-12497","status":"publish","type":"post","link":"https:\/\/adanaseshaber.com.tr\/?p=4161","title":{"rendered":"Marka Stratejisi ve Marka Yolculu\u011fu"},"content":{"rendered":"<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">&Ouml;zg&uuml;r Ahmet K&ouml;se, &ldquo;Marka Stratejisi ve Marka Yolculu\u011fu&rdquo; ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla &Ccedil;&Uuml; G&uuml;zel Sanatlar Fak&uuml;ltesi kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015ftu. &Ccedil;evrimi&ccedil;i toplant\u0131ya G&uuml;zel Sanatlar Fak&uuml;ltesi &ouml;\u011frencilerinin yan\u0131nda akademisyenleri de kat\u0131ld\u0131.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">Konu\u015fmas\u0131nda, &ldquo;markan\u0131n tan\u0131m\u0131, karakteri ve markalar\u0131n hik&acirc;yeleri &rdquo; gibi konulara yer veren K&ouml;se, markan\u0131n yapmas\u0131 gerekenleri &ldquo;umursanmas\u0131 i&ccedil;in hedef kitleyi do\u011fru anlamak, onlar\u0131n &ouml;ncelik ama&ccedil;lar\u0131n\u0131 ve en derin arzular\u0131n\u0131 ortaya &ccedil;\u0131karmak&rdquo; olarak s\u0131ralad\u0131.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\"><strong>Yapay Zek&acirc; Hik&acirc;ye ve Deneyimi Tasarlayamaz<\/strong><\/span><\/span><\/span><\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">Hedef kitlenin akl\u0131nda kalmak ve etkile\u015fimi artt\u0131rmak i&ccedil;in hik&acirc;yelerin olduk&ccedil;a etkili bir y&ouml;ntem oldu\u011funa dikkat &ccedil;eken Marka ve&nbsp;Hik&acirc;ye&nbsp;Tasar\u0131mc\u0131s\u0131 K&ouml;se, yapay zek&acirc;n\u0131n tasarlayamayaca\u011f\u0131 en &ouml;nemli iki unsurun hik&acirc;ye ve deneyim oldu\u011funu ifade ederek her ne kadar f&uuml;t&uuml;rizm ak\u0131mlar olsa da insan fikrinin fizyolojisinin de\u011fi\u015fmeyece\u011fini ve hedef kitlenin hep insan oldu\u011funu vurgulad\u0131.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">G&uuml;zel Sanatlar Fak&uuml;ltesi Dekan\u0131 Prof. Dr. A. Deniz Abik,&nbsp; e\u011fitim etkinli\u011fini d&uuml;zenleyen Dr. &Ouml;\u011frt. &Uuml;yesi Suna &Ccedil;etin ve Dekan Yard\u0131mc\u0131s\u0131 Dr. &Ouml;\u011frt. &Uuml;yesi Oya T&uuml;re Ayg&uuml;n, kat\u0131l\u0131mc\u0131lar ve konu\u015fmac\u0131lar aras\u0131ndaki etkile\u015fimi sa\u011flayarak etkinli\u011fe katk\u0131da bulundular. GSF &ouml;\u011frencileri iki saat s&uuml;ren e\u011fitimin sonunda faydal\u0131 bir e\u011fitim &ccedil;al\u0131\u015fmas\u0131 oldu\u011funu s&ouml;ylediler.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&Ouml;zg&uuml;r Ahmet K&ouml;se, &ldquo;Marka Stratejisi ve Marka Yolculu\u011fu&rdquo; ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla &Ccedil;&Uuml; G&uuml;zel Sanatlar Fak&uuml;ltesi kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015ftu. &Ccedil;evrimi&ccedil;i toplant\u0131ya G&uuml;zel Sanatlar Fak&uuml;ltesi &ouml;\u011frencilerinin yan\u0131nda akademisyenleri de kat\u0131ld\u0131. Konu\u015fmas\u0131nda, &ldquo;markan\u0131n tan\u0131m\u0131, karakteri ve markalar\u0131n hik&acirc;yeleri &rdquo; gibi konulara yer veren K&ouml;se, markan\u0131n yapmas\u0131 gerekenleri &ldquo;umursanmas\u0131 i&ccedil;in hedef kitleyi do\u011fru anlamak, onlar\u0131n &ouml;ncelik ama&ccedil;lar\u0131n\u0131 ve en derin arzular\u0131n\u0131 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":4163,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55],"tags":[6828,6829,1911,6830],"class_list":["post-4161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-universite","tag-marka","tag-stratejisi","tag-ve","tag-yolculugu"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4161","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4161"}],"version-history":[{"count":0,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/4161\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/4163"}],"wp:attachment":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4161"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4161"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}