Veri Koruma Komisyonu yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Meta’n\u0131n “\u015feffafl\u0131kla ilgili y\u00fck\u00fcml\u00fcl\u00fcklerini” ihlal etti\u011fini ve “ki\u015fisel verilerin davran\u0131\u015fsal reklam amac\u0131yla i\u015flenmesi i\u00e7in” yanl\u0131\u015f bir yasal dayanak kulland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
\u0130rlanda’n\u0131n veri d\u00fczenleyicisi \u00c7ar\u015famba g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Meta’ya \u00c7ar\u015famba g\u00fcn\u00fc Facebook ve Instagram’da AB ki\u015fisel veri yasalar\u0131n\u0131 ihlal etti\u011fi i\u00e7in toplam 390 milyon avro (413 milyon $) para cezas\u0131 verildi\u011fini s\u00f6yledi.<\/p>\n
Meta ve di\u011fer ABD B\u00fcy\u00fck Teknoloji firmalar\u0131, son y\u0131llarda Avrupa Birli\u011fi’ndeki ticari uygulamalar\u0131 nedeniyle b\u00fcy\u00fck para cezalar\u0131na \u00e7arpt\u0131r\u0131ld\u0131 ve blok, \u00e7evrimi\u00e7i d\u00fczenlemeyi de s\u0131k\u0131la\u015ft\u0131rd\u0131.<\/p>\n
\u0130rlanda Veri Koruma Komisyonu yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Meta’n\u0131n “\u015feffafl\u0131kla ilgili y\u00fck\u00fcml\u00fcl\u00fcklerini” ihlal etti\u011fini ve “ki\u015fisel verileri davran\u0131\u015fsal reklam amac\u0131yla i\u015flemesi i\u00e7in” yanl\u0131\u015f bir yasal dayanak kulland\u0131\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n
G\u00f6zlemci, Avrupa’n\u0131n d\u00f6n\u00fcm noktas\u0131 olan Genel Veri Koruma Y\u00f6netmeli\u011fini (GDPR) ihlal etti\u011fi i\u00e7in Meta Ireland’a Facebook ile ilgili olarak 210 milyon euro ve Instagram ile ilgili olarak 180 milyon euro para cezas\u0131 vermek i\u00e7in “nihai kararlara” ula\u015ft\u0131.<\/p>\n
Duyuru, Avrupa’n\u0131n veri d\u00fczenleyicisi Avrupa Veri Koruma Denet\u00e7isi’nin (EDPS) grup taraf\u0131ndan ki\u015fisel verilerin i\u015flenmesine ili\u015fkin ba\u011flay\u0131c\u0131 kararlar vermesinden bir ay sonra geldi.<\/p>\n
Bu kararlardan biri, Meta’n\u0131n anl\u0131k mesajla\u015fma b\u00f6l\u00fcm\u00fc WhatsApp ile ilgili ve \u0130rlanda’n\u0131n DPC’si \u00f6n\u00fcm\u00fczdeki hafta ayr\u0131 bir karar a\u00e7\u0131klayacak.<\/p>\n
\u0130nternet devinin Avrupa operasyonlar\u0131, Google, Apple ve Twitter dahil olmak \u00fczere bir dizi ba\u015fka b\u00fcy\u00fck k\u00fcresel teknoloji \u015firketiyle birlikte Dublin’de bulunuyor.<\/p>\n
Sonu\u00e7 olarak, \u0130rlanda’n\u0131n veri koruma kurumu, onlar\u0131 sorumlu tutmaktan sorumlu ba\u015fl\u0131ca Avrupa d\u00fczenleyicisidir.<\/p>\n
‘D\u00fczenleyici belirsizlik’<\/strong><\/p>\n Mark Zuckerberg liderli\u011findeki California merkezli Meta, \u00c7ar\u015famba g\u00fcnk\u00fc haberlerden duydu\u011fu hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 dile getirdi ve temyize gidecek.<\/p>\n Ayr\u0131 bir a\u00e7\u0131klamada, “Yasal dayanaklarla ilgili tart\u0131\u015fmalar bir s\u00fcredir devam ediyor ve i\u015fletmeler bu alanda d\u00fczenleyici bir kesinlik eksikli\u011fiyle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131” dedi.<\/p>\n “Yakla\u015f\u0131m\u0131m\u0131z\u0131n GDPR’ye sayg\u0131 duydu\u011funa kesinlikle inan\u0131yoruz ve bu nedenle bu kararlardan hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131k ve hem kararlar\u0131n \u00f6z\u00fcne hem de para cezalar\u0131na itiraz etmeyi planl\u0131yoruz.”<\/p>\n \u015eirket ayr\u0131ca, kararlar\u0131n “hedefli veya ki\u015fiselle\u015ftirilmi\u015f reklamc\u0131l\u0131\u011f\u0131 engellemedi\u011fini” ve “yaln\u0131zca Meta’n\u0131n belirli reklamlar\u0131 sunarken kulland\u0131\u011f\u0131 yasal dayanakla ilgili” oldu\u011funu vurgulad\u0131.<\/p>\n Son vaka, gizlilik kampanyas\u0131 grubu Noyb’in Meta’n\u0131n \u00fc\u00e7 uygulama hizmetinin Avrupa’n\u0131n kat\u0131 veri koruma kurallar\u0131n\u0131 kar\u015f\u0131layamad\u0131\u011f\u0131 y\u00f6n\u00fcndeki \u015fikayetlerinin ard\u0131ndan geldi.<\/p>\n Noyb , kullan\u0131c\u0131lara ki\u015fisel verilerini saklama ve hedefli reklamlar\u0131 engelleme se\u00e7ene\u011fi sunmayarak May\u0131s 2018’de y\u00fcr\u00fcrl\u00fc\u011fe giren d\u00f6n\u00fcm noktas\u0131 niteli\u011findeki GDPR’yi \u00e7i\u011fnediklerini s\u00f6yl\u00fcyor.<\/p>\n Kampanya grubu, \u0130rlanda d\u00fczenleyicisinin kararlar\u0131n\u0131 memnuniyetle kar\u015f\u0131lad\u0131.<\/p>\n Facebook sahibi , son y\u0131llardaki davran\u0131\u015flar\u0131 nedeniyle bir dizi b\u00fcy\u00fck cezayla kar\u015f\u0131 kar\u015f\u0131ya kald\u0131.<\/p>\n DPC, bir bilgisayar korsanl\u0131\u011f\u0131 web sitesinde yar\u0131m milyardan fazla kullan\u0131c\u0131n\u0131n ayr\u0131nt\u0131lar\u0131n\u0131n s\u0131zd\u0131r\u0131lmas\u0131n\u0131n ard\u0131ndan Kas\u0131m ay\u0131nda Meta’ya 265 milyon avro (275 milyon $) para cezas\u0131 verdi.<\/p>\n Bu, Meta’n\u0131n Instagram platformunun \u00e7ocuklar\u0131n verilerinin i\u015flenmesine ili\u015fkin d\u00fczenlemeleri ihlal etti\u011finin tespit edilmesinin ard\u0131ndan \u0130rlandal\u0131 g\u00f6zlemcinin Eyl\u00fcl ay\u0131nda 405 milyon avroluk rekor bir para cezas\u0131 verme karar\u0131n\u0131n ard\u0131ndan geldi.<\/p>\n Temmuz 2019’da Facebook, Cambridge Analytica skandal\u0131n\u0131n ard\u0131ndan ABD federal makamlar\u0131 taraf\u0131ndan gizlilik kontrolleri nedeniyle 5 milyar dolarl\u0131k rekor bir para cezas\u0131na \u00e7arpt\u0131r\u0131ld\u0131.<\/p>\n Eyl\u00fcl 2021’de DPC, veri aktar\u0131mlar\u0131 i\u00e7in \u015feffafl\u0131k kurallar\u0131na uymad\u0131\u011f\u0131 i\u00e7in WhatsApp’a 225 milyon avro para cezas\u0131 verdi.<\/p>\n Ve Fransa’da, CNIL ulusal veri g\u00f6zlemcisi, reklamlar\u0131 hedeflemek i\u00e7in kullan\u0131lan dijital izleyiciler olan \u00e7evrimi\u00e7i “\u00e7erezleri” kulland\u0131\u011f\u0131 i\u00e7in Ocak 2022’de Facebook’a 60 milyon avro para cezas\u0131 verdi.<\/p>\n En son DPC cezalar\u0131, Meta’n\u0131n milyarlarca dolarl\u0131k kazanc\u0131n\u0131n yan\u0131nda c\u00fcce kal\u0131yor, ancak \u015firket, k\u00fcresel bir reklamc\u0131l\u0131k d\u00fc\u015f\u00fc\u015f\u00fc ve durgunla\u015fan kullan\u0131c\u0131 say\u0131lar\u0131 nedeniyle peri\u015fan oldu.<\/p>\n Meta, Kas\u0131m ay\u0131nda, kar\u0131n\u0131n \u00fc\u00e7\u00fcnc\u00fc \u00e7eyrekte yar\u0131 yar\u0131ya 4.4 milyar dolara d\u00fc\u015fmesinin ard\u0131ndan 11.000’den fazla \u00e7al\u0131\u015fan\u0131 i\u015ften \u00e7\u0131karaca\u011f\u0131n\u0131 s\u00f6yledi.<\/p>\n","protected":false},"excerpt":{"rendered":" Veri Koruma Komisyonu yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Meta’n\u0131n “\u015feffafl\u0131kla ilgili y\u00fck\u00fcml\u00fcl\u00fcklerini” ihlal etti\u011fini ve “ki\u015fisel verilerin davran\u0131\u015fsal reklam amac\u0131yla i\u015flenmesi i\u00e7in” yanl\u0131\u015f bir yasal dayanak kulland\u0131\u011f\u0131n\u0131 s\u00f6yledi. \u0130rlanda’n\u0131n veri d\u00fczenleyicisi \u00c7ar\u015famba g\u00fcn\u00fc yapt\u0131\u011f\u0131 a\u00e7\u0131klamada, Meta’ya \u00c7ar\u015famba g\u00fcn\u00fc Facebook ve Instagram’da AB ki\u015fisel veri yasalar\u0131n\u0131 ihlal etti\u011fi i\u00e7in toplam 390 milyon avro (413 milyon $) para cezas\u0131 verildi\u011fini …<\/p>\n","protected":false},"author":4,"featured_media":50169,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15429],"tags":[],"class_list":["post-50168","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teknoloji"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/50168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50168"}],"version-history":[{"count":1,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/50168\/revisions"}],"predecessor-version":[{"id":50170,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/50168\/revisions\/50170"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/50169"}],"wp:attachment":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50168"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50168"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}