{"id":5017,"date":"2020-09-04T11:42:46","date_gmt":"2020-09-04T08:42:46","guid":{"rendered":"http:\/\/185.149.103.207\/~adanaseshaber\/haber-marka-kent-stratejisi-ve-paydas-isbirligi-12286.html"},"modified":"2020-09-04T11:42:46","modified_gmt":"2020-09-04T08:42:46","slug":"marka-kent-stratejisi-ve-paydas-isbirligi-12286","status":"publish","type":"post","link":"https:\/\/adanaseshaber.com.tr\/?p=5017","title":{"rendered":"Marka Kent Stratejisi ve Payda\u015f \u0130\u015fbirli\u011fi"},"content":{"rendered":"<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">Prof. Dr. Yavuz,&nbsp; &ldquo;Marka Kent Stratejisi ve Payda\u015f \u0130\u015fbirli\u011fi&rdquo; ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla &Ccedil;&Uuml;TAM kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015ftu.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">Konu\u015fmas\u0131na kent kavram\u0131 &uuml;zerinde durarak ba\u015flayan Prof. Dr. Yavuz, bu kavram\u0131n olduk&ccedil;a zengin oldu\u011funu dile getirerek kentin dil, k&uuml;lt&uuml;r ve ekonomi ba\u015fta olmak &uuml;zere farkl\u0131 alanlara y&ouml;nelik unsurlar\u0131 bir arada bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 belirtti. Marka ve kent kavramlar\u0131n\u0131n birlikte ele al\u0131nmas\u0131 gerekti\u011fini ifade eden Prof. Dr. Yavuz, kentlerin markala\u015fma s&uuml;re&ccedil;leri hakk\u0131nda da &ccedil;e\u015fitli bilgiler verdi. Bir kentin markala\u015fma s&uuml;recinin kendi h&acirc;line b\u0131rak\u0131lamayacak kadar ciddi bir s&uuml;re&ccedil; oldu\u011funu s&ouml;yleyen Prof. Dr. Yavuz, bu s&uuml;recin bilin&ccedil;li bir \u015fekilde y&ouml;netilmesi gerekti\u011fini belirtti.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">Bir kentin markala\u015fma s&uuml;recinde, &ouml;ncelikle o kentte bulunan de\u011ferlerden faydalan\u0131ld\u0131\u011f\u0131n\u0131 ifade eden Prof. Dr. Yavuz, &ouml;rnek olarak Adana&rsquo;n\u0131n tar\u0131m, sa\u011fl\u0131k, e\u011fitim, gastronomi, sanayile\u015fme vb. var olan bir&ccedil;ok kayna\u011f\u0131ndan ve odak noktas\u0131ndan bahsetti. Buna g&ouml;re, Adana&rsquo;n\u0131n hangi konuda marka olaca\u011f\u0131n\u0131 &ouml;ng&ouml;rmede ilk olarak bu de\u011ferlerin yol g&ouml;sterici oldu\u011funu belirten Prof. Dr. Yavuz, bu &ouml;rne\u011fin di\u011fer kentlere de uygulanabilece\u011fini s&ouml;yledi. Kentlerin markala\u015fma s&uuml;re&ccedil;lerinde uygulanmas\u0131 gereken stratejilerden ve eldeki kaynaklarla hedefe nas\u0131l gidilmesi gerekti\u011fini de anlatan Prof. Dr. Yavuz, ayn\u0131 toplumda ya\u015fayan payda\u015flar\u0131n birbirlerinden farkl\u0131 olarak bu s&uuml;re&ccedil;ten olumlu veya olumsuz bi&ccedil;imlerde etkilendiklerinin alt\u0131n\u0131 &ccedil;izdi.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:18px\"><span style=\"color:#000000\">&Ccedil;ukurova &Uuml;niversitesi T&uuml;rkoloji Ara\u015ft\u0131rmalar\u0131 Merkezi M&uuml;d&uuml;r&uuml; Prof. Dr. A. Deniz Abik konu\u015fma sonras\u0131, canl\u0131 yay\u0131n konu\u011fu olan Prof. Dr. Mehmet Cihan Yavuz&rsquo;a katk\u0131 ve kat\u0131l\u0131mlar\u0131ndan &ouml;t&uuml;r&uuml; te\u015fekk&uuml;rlerini sundu.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prof. Dr. Yavuz,&nbsp; &ldquo;Marka Kent Stratejisi ve Payda\u015f \u0130\u015fbirli\u011fi&rdquo; ba\u015fl\u0131kl\u0131 konu\u015fmas\u0131yla &Ccedil;&Uuml;TAM kat\u0131l\u0131mc\u0131lar\u0131yla bulu\u015ftu. Konu\u015fmas\u0131na kent kavram\u0131 &uuml;zerinde durarak ba\u015flayan Prof. Dr. Yavuz, bu kavram\u0131n olduk&ccedil;a zengin oldu\u011funu dile getirerek kentin dil, k&uuml;lt&uuml;r ve ekonomi ba\u015fta olmak &uuml;zere farkl\u0131 alanlara y&ouml;nelik unsurlar\u0131 bir arada bar\u0131nd\u0131rd\u0131\u011f\u0131n\u0131 belirtti. Marka ve kent kavramlar\u0131n\u0131n birlikte ele al\u0131nmas\u0131 gerekti\u011fini ifade &hellip;<\/p>\n","protected":false},"author":1,"featured_media":5019,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[53],"tags":[2163,2212,6828,7512,6829,1911],"class_list":["post-5017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cukurova","tag-isbirligi","tag-kent","tag-marka","tag-paydas","tag-stratejisi","tag-ve"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5017"}],"version-history":[{"count":0,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/5017\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/5019"}],"wp:attachment":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}