{"id":52300,"date":"2023-08-25T03:47:20","date_gmt":"2023-08-25T00:47:20","guid":{"rendered":"https:\/\/www.adanaseshaber.com\/haber-dijital-ilan-platformlari-icin-emsal-karar.html"},"modified":"2023-08-25T03:47:21","modified_gmt":"2023-08-25T00:47:21","slug":"dijital-ilan-platformlari-icin-emsal-karar","status":"publish","type":"post","link":"https:\/\/adanaseshaber.com.tr\/?p=52300","title":{"rendered":"Dijital ilan platformlar\u0131 i\u00e7in emsal karar!"},"content":{"rendered":"<p>Gayrimenkul sekt\u00f6r\u00fcnde faaliyet g\u00f6steren profesyonellerin tek bir platformda i\u015f y\u00f6netimi ve gayrimenkul pazarlamas\u0131 yapabildikleri teknolojik altyap\u0131 RE-OS.com, Rekabet Kurumu nezdinde yapt\u0131\u011f\u0131 \u015fikayet ile T\u00fcrkiye\u2019deki t\u00fcm dijital ilan platformlar\u0131 i\u00e7in emsal karar niteli\u011fi ta\u015f\u0131yan bir soru\u015fturman\u0131n a\u00e7\u0131lmas\u0131na \u00f6nderlik etti.<\/p>\n<p><strong>\u0130STANBUL (\u0130GFA) \u2013 <\/strong>RE-OS.com\u2019un sahibinden.com\u2019a y\u00f6nelik olarak \u2018piyasadaki hakim durumunu k\u00f6t\u00fcye kullanarak ilan faaliyetlerini zorla\u015ft\u0131rd\u0131\u011f\u0131\u2019 gerek\u00e7esiyle 3 y\u0131l \u00f6nce yapt\u0131\u011f\u0131 \u015fikayet ba\u015fvurusu ile ba\u015flayan soru\u015fturma, sahibinden.com\u2019un haks\u0131z bulunarak 40 milyon TL\u2019lik cezaya mahkum olmas\u0131yla sonu\u00e7land\u0131.<\/p>\n<p>Daha sonradan Rekabet Kurumu taraf\u0131ndan re\u2019sen y\u00fcr\u00fct\u00fclen soru\u015fturmada, sahibinden.com\u2019un kurumsal \u00fcyelerinin veri ta\u015f\u0131malar\u0131n\u0131 engellemek suretiyle birden fazla platform kullanmalar\u0131n\u0131 zorla\u015ft\u0131rd\u0131\u011f\u0131, rakiplerinin faaliyetlerini zorla\u015ft\u0131rd\u0131\u011f\u0131, dolay\u0131s\u0131yla hakim durumunu k\u00f6t\u00fcye kullanarak ilgili kanunu ihlal etti\u011fi sonucuna ula\u015f\u0131ld\u0131\u011f\u0131 kaydedildi.<\/p>\n<p>Karar do\u011frultusunda sahibinden.com\u2019un emlak ve otomotiv kategorilerindeki kurumsal \u00fcyeleriyle imzalad\u0131\u011f\u0131 s\u00f6zle\u015fmelerde, \u00fcyelerin ilanlar\u0131na ili\u015fkin verilerini di\u011fer platformlara ta\u015f\u0131mas\u0131n\u0131 engelleyecek nitelikteki h\u00fck\u00fcmleri kald\u0131rmas\u0131 gerekecek.<\/p>\n<p>Ayr\u0131ca sahibinden.com, ilan sahiplerinin emlak ve ara\u00e7 ilanlar\u0131na ili\u015fkin verilerini rakip platformlara etkin \u015fekilde ta\u015f\u0131yabilmelerini ve bu ilanlara ili\u015fkin verilerini g\u00fcncel tutabilmelerini temin edecek altyap\u0131y\u0131 sa\u011flayacak.<\/p>\n<p><strong>\u201cHUKUK M\u00dcCADELES\u0130YLE \u0130LAN VERENLER\u0130N HAKLARINA DA SAH\u0130P \u00c7IKTIK\u201d<\/strong><\/p>\n<p>3 y\u0131ld\u0131r s\u00fcrd\u00fcrd\u00fckleri hukuk m\u00fccadelesinin pek \u00e7ok zorlukla kar\u015f\u0131la\u015fmalar\u0131na ra\u011fmen sekt\u00f6r lehine sonu\u00e7land\u0131\u011f\u0131n\u0131 g\u00f6rmekten dolay\u0131 mutlu olduklar\u0131n\u0131 kaydeden RE-OS.com Gayrimenkul Y\u00f6netim ve Dijital Pazarlama Platformu Kurucu Orta\u011f\u0131 ve Genel M\u00fcd\u00fcr\u00fc H\u00fcseyin \u00d6zt\u00fcrk, \u201cSekt\u00f6rde yeni ve daha adil bir rekabet d\u00f6nemi ba\u015fl\u0131yor. Art\u0131k ilan verenlerin, emlak sat\u0131\u015f-kiralama platformlar\u0131na veri ta\u015f\u0131malar\u0131na y\u00f6nelik s\u00fcre\u00e7ler engellenemeyecek\u201d dedi.\u00a0<\/p>\n<\/p>\n<p>\u201c\u0130lan verisi sahibinin, o ilan\u0131 yay\u0131nlayan portal olmad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izen bu karar, ba\u015fta emlak ve otomotiv olmak \u00fczere t\u00fcm ilan verenler i\u00e7in emsal niteli\u011finde olacakt\u0131r\u201d diyen \u00d6zt\u00fcrk, \u201cBir ilan\u0131 olu\u015fturan ba\u015fl\u0131k, a\u00e7\u0131klama, foto\u011fraflar, videolar, 360 sanal turlar, drone \u00e7ekimler, \u00e7oktan se\u00e7meli bilgi alanlar\u0131 ve di\u011fer t\u00fcm veriler bizzat ilan veren taraf\u0131ndan yarat\u0131lan bilgidir. Bunlar i\u00e7in zaman, emek ve para harcamaktalar. Bir ilan portal\u0131, s\u0131rf bu ilan\u0131 \u2018yer sa\u011flay\u0131c\u0131\u2019 s\u0131fat\u0131yla yay\u0131nlad\u0131\u011f\u0131 i\u00e7in, kendisini o verilerin sahibi olarak tan\u0131mlayamamal\u0131. T\u00fcrkiye\u2019deki dijital ilan platformlar\u0131 i\u00e7in \u00e7ok yeni ve \u00f6nemli bir de\u011fi\u015fim s\u00fcrecinin ba\u015flayaca\u011f\u0131na inan\u0131yoruz. Bundan sonra, gayrimenkul ofislerinin emlak (ve galericilerin oto) ilanlar\u0131na ait t\u00fcm verilerini diledi\u011fi platformlarda yay\u0131nlay\u0131p, ta\u015f\u0131yabilece\u011fi \u015fekilde yeni d\u00fczenlemeler yap\u0131lmas\u0131 ad\u0131mlar\u0131na ge\u00e7ilecektir\u201d de\u011ferlendirmesinde bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gayrimenkul sekt\u00f6r\u00fcnde faaliyet g\u00f6steren profesyonellerin tek bir platformda i\u015f y\u00f6netimi ve gayrimenkul pazarlamas\u0131 yapabildikleri teknolojik altyap\u0131 RE-OS.com, Rekabet Kurumu nezdinde yapt\u0131\u011f\u0131 \u015fikayet ile T\u00fcrkiye\u2019deki t\u00fcm dijital ilan platformlar\u0131 i\u00e7in emsal karar niteli\u011fi ta\u015f\u0131yan bir soru\u015fturman\u0131n a\u00e7\u0131lmas\u0131na \u00f6nderlik etti. \u0130STANBUL (\u0130GFA) \u2013 RE-OS.com\u2019un sahibinden.com\u2019a y\u00f6nelik olarak \u2018piyasadaki hakim durumunu k\u00f6t\u00fcye kullanarak ilan faaliyetlerini zorla\u015ft\u0131rd\u0131\u011f\u0131\u2019 gerek\u00e7esiyle 3 &hellip;<\/p>\n","protected":false},"author":1,"featured_media":52301,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-52300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/52300","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52300"}],"version-history":[{"count":1,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/52300\/revisions"}],"predecessor-version":[{"id":52302,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/52300\/revisions\/52302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/52301"}],"wp:attachment":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52300"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52300"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52300"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}