{"id":6253,"date":"2017-04-06T08:00:05","date_gmt":"2017-04-06T05:00:05","guid":{"rendered":"http:\/\/185.149.103.207\/~adanaseshaber\/haber-mursel-ferhat-saglam-dan-girisimcilere-markalasmanin-kitabi-6316.html"},"modified":"2017-04-06T08:00:05","modified_gmt":"2017-04-06T05:00:05","slug":"mursel-ferhat-saglam-dan-girisimcilere-markalasmanin-kitabi-6316","status":"publish","type":"post","link":"https:\/\/adanaseshaber.com.tr\/?p=6253","title":{"rendered":"M\u00fcrsel Ferhat Sa\u011flam\u2019dan Giri\u015fimcilere Markala\u015fman\u0131n Kitab\u0131"},"content":{"rendered":"<p><span style=\"font-size:22px\"><span style=\"color:#000000\">Dijital pazarlama ve sosyal medya uzman\u0131, marka y&ouml;neticisi ve yazar M&uuml;rsel Ferhat Sa\u011flam taraf\u0131ndan kaleme al\u0131nan Stratejik Marka Y&ouml;netimi, Nisan 2017&rsquo;de raflardaki yerini ald\u0131.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:22px\"><span style=\"color:#000000\">T&uuml;rkiye&rsquo;deki b&uuml;y&uuml;k &ouml;l&ccedil;ekli i\u015fletmeler &ouml;zellikle sosyal medyan\u0131n geli\u015fmesiyle birlikte markala\u015fmaya daha fazla b&uuml;t&ccedil;e ay\u0131r\u0131rken, KOB\u0130&rsquo;ler ve yeni giri\u015fimler markala\u015fmay\u0131 hala ikinci hatta &uuml;&ccedil;&uuml;nc&uuml;, d&ouml;rd&uuml;nc&uuml; planda tutmaktad\u0131r. Bunun da i\u015fletmenin b&uuml;y&uuml;mesini ve yat\u0131r\u0131m almas\u0131n\u0131 engelledi\u011fi bilinmektedir.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:22px\"><span style=\"color:#000000\">Bir s&ouml;yle\u015fide, son y\u0131llarda giri\u015fimcilerin desteklenmesine y&ouml;nelik kamu ve &ouml;zel sekt&ouml;r te\u015fvikleri verildi\u011fini fakat giri\u015fimcilerin markala\u015fmaya &ccedil;ok c&uuml;zi b&uuml;t&ccedil;eler ay\u0131rd\u0131\u011f\u0131n\u0131 ve bunun yanl\u0131\u015f oldu\u011funu vurgulayan M&uuml;rsel Ferhat Sa\u011flam&rsquo;a g&ouml;re; giri\u015fimciler b&uuml;y&uuml;mek, yat\u0131r\u0131m almak ve globalle\u015fmek i&ccedil;in farkl\u0131la\u015fmaya odaklanmal\u0131lar. Farkl\u0131la\u015fman\u0131nsa yaln\u0131zca mal ya da hizmet odakl\u0131 olmad\u0131\u011f\u0131 bilinen bir ger&ccedil;ektir. M&uuml;rsel Ferhat Sa\u011flam&rsquo;a g&ouml;re de en dikkat &ccedil;eken ve k&acirc;rl\u0131 farkl\u0131la\u015fma s&uuml;reci markala\u015fmayla m&uuml;mk&uuml;nd&uuml;r.<\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size:22px\"><span style=\"color:#000000\"><strong>Stratejik Marka Y&ouml;netimi<\/strong> kitab\u0131, markala\u015fman\u0131n &ldquo;nedir&rdquo;inden ziyade &ldquo;nas\u0131l&rdquo;\u0131na odaklanarak sekt&ouml;r profesyonelleri ve giri\u015fimcilere markala\u015fman\u0131n &ouml;nemine dair ve markala\u015fma s&uuml;reci hakk\u0131nda &ouml;nemli ipu&ccedil;lar\u0131 veriyor. Kitapta markala\u015fma pratiklerine yer verilmesi ise giri\u015fimcilerin markala\u015fma konusunda i\u015fini kolayla\u015ft\u0131raca\u011fa benziyor.&nbsp;<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dijital pazarlama ve sosyal medya uzman\u0131, marka y&ouml;neticisi ve yazar M&uuml;rsel Ferhat Sa\u011flam taraf\u0131ndan kaleme al\u0131nan Stratejik Marka Y&ouml;netimi, Nisan 2017&rsquo;de raflardaki yerini ald\u0131. &nbsp; T&uuml;rkiye&rsquo;deki b&uuml;y&uuml;k &ouml;l&ccedil;ekli i\u015fletmeler &ouml;zellikle sosyal medyan\u0131n geli\u015fmesiyle birlikte markala\u015fmaya daha fazla b&uuml;t&ccedil;e ay\u0131r\u0131rken, KOB\u0130&rsquo;ler ve yeni giri\u015fimler markala\u015fmay\u0131 hala ikinci hatta &uuml;&ccedil;&uuml;nc&uuml;, d&ouml;rd&uuml;nc&uuml; planda tutmaktad\u0131r. Bunun da i\u015fletmenin b&uuml;y&uuml;mesini &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6254,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[4516,8480,4518,8481,4515,8479],"class_list":["post-6253","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-yasam","tag-ferhat","tag-girisimcilere","tag-kitabi","tag-markalasmanin","tag-mursel","tag-saglamdan"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6253"}],"version-history":[{"count":0,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/6253\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/6254"}],"wp:attachment":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}