{"id":8594,"date":"2020-03-29T00:00:25","date_gmt":"2020-03-28T21:00:25","guid":{"rendered":"http:\/\/185.149.103.207\/~adanaseshaber\/haber-dijital-markalasma-kitabi-cikti-11402.html"},"modified":"2020-03-29T00:00:25","modified_gmt":"2020-03-28T21:00:25","slug":"dijital-markalasma-kitabi-cikti-11402","status":"publish","type":"post","link":"https:\/\/adanaseshaber.com.tr\/?p=8594","title":{"rendered":"Dijital Markala\u015fma Kitab\u0131 \u00c7\u0131kt\u0131"},"content":{"rendered":"<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Branding T&uuml;rkiye Yay\u0131nlar\u0131 ve Dikeyeksen Yay\u0131nc\u0131l\u0131k ortak yay\u0131n\u0131 olarak piyasaya &ccedil;\u0131kan <\/span><strong>Dijital Markala\u015fma<\/strong><span style=\"background-color:transparent\">; M&uuml;rsel Ferhat Sa\u011flam taraf\u0131ndan kaleme al\u0131nd\u0131. Kitapta dijital markala\u015fma kavram\u0131; &ldquo;nedir?&rdquo;, &ldquo;nas\u0131l?&rdquo;, &ldquo;niye?&rdquo; oda\u011f\u0131nda a&ccedil;\u0131klan\u0131rken, kitab\u0131n yaz\u0131m\u0131nda yine M&uuml;rsel Ferhat Sa\u011flam taraf\u0131ndan kavramsalla\u015ft\u0131r\u0131lan 3F Fenomeni&rsquo;nden yararlan\u0131ld\u0131.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align:justify\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Dijital Markala\u015fma kitab\u0131; dijital pazarlama ve marka y&ouml;netimi &ndash; ileti\u015fimi kavramlar\u0131n\u0131n b&uuml;t&uuml;nle\u015fik bir bak\u0131\u015f a&ccedil;\u0131s\u0131yla yeniden yorumlanmas\u0131n\u0131 temsil eden ve bu y&ouml;n&uuml;yle &ccedil;at\u0131 bir kavram olma &ouml;zelli\u011fi ta\u015f\u0131yan dijital markala\u015fmaya dair yaz\u0131lm\u0131\u015f ilk ve tek kitapt\u0131r.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align:justify\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><strong>Dijital Markala\u015fma Kitab\u0131 &Ccedil;\u0131kt\u0131!<\/strong><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Dijital Markala\u015fma Uzman\u0131 ve Sosyal Medya Stratejisti M&uuml;rsel Ferhat Sa\u011flam&rsquo;\u0131n yay\u0131nlanm\u0131\u015f 6. kitab\u0131 olan <\/span><strong>Dijital Markala\u015fma<\/strong><span style=\"background-color:transparent\">; raflardaki yerini ald\u0131.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align:justify\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Dijital pazarlama ve marka y&ouml;netimi &ndash; ileti\u015fimi gibi iki ana disiplini b&uuml;nyesinde bar\u0131nd\u0131ran dijital markala\u015fmaya y&ouml;nelik teorik bilgi aktar\u0131m\u0131yla ba\u015flayan kitap, prati\u011fe d&ouml;n&uuml;k tavsiyelerle devam ediyor. Dolay\u0131s\u0131yla bu kitap; bug&uuml;n&uuml;n ve gelece\u011fin ana disiplini olarak kabul edilen dijital markala\u015fma kavram\u0131na dair akademik bilgi, sekt&ouml;rel fark\u0131ndal\u0131k ve ki\u015fisel yetkinlik ama&ccedil;layanlar ile dijital markala\u015fma alan\u0131nda kariyer hedefi olanlar i&ccedil;in bir ba\u015fucu kayna\u011f\u0131 olma &ouml;zelli\u011fi ta\u015f\u0131yor.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align:justify\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Sekt&ouml;r profesyonelleri ve akademisyenlerce &ouml;nerilen Dijital Markala\u015fma, <\/span><span style=\"background-color:transparent\">t&uuml;m kitabevleri ve internet kitap&ccedil;\u0131lar\u0131nda!&nbsp;&nbsp;<\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\">&nbsp;<\/p>\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><strong>Yazar Hakk\u0131nda I M&uuml;rsel Ferhat SA\u011eLAM<\/strong><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">M&uuml;rsel Ferhat Sa\u011flam, 17 Nisan 1989 \u0130stanbul do\u011fumludur. Nam\u0131k Kemal &Uuml;niversitesi Halkla \u0130li\u015fkiler &amp; Tan\u0131t\u0131m B&ouml;l&uuml;m&uuml;, Beykent &Uuml;niversitesi Tarih B&ouml;l&uuml;m&uuml; ve Anadolu &Uuml;niversitesi \u0130\u015fletme B&ouml;l&uuml;m&uuml; mezunudur. Beykent &Uuml;niversitesi&rsquo;nde Tarih alan\u0131nda y&uuml;ksek lisans yapm\u0131\u015ft\u0131r. Akademik kariyerine Halkla \u0130li\u015fkiler ve Reklamc\u0131l\u0131k b&ouml;l&uuml;m&uuml;nde doktora seviyesinde &ouml;zel &ouml;\u011frenci stat&uuml;s&uuml;nde devam etmektedir. &ldquo;Ajans Paradise&rdquo; (2012), ve &ldquo;Branding T&uuml;rkiye&rdquo; (2018) M&uuml;rsel Ferhat Sa\u011flam&rsquo;\u0131n giri\u015fimleri aras\u0131nda yer almaktad\u0131r.<\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\" style=\"text-align:justify\">&nbsp;<\/p>\n<p dir=\"ltr\" style=\"text-align:justify\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">M&uuml;rsel Ferhat Sa\u011flam&rsquo;\u0131n hik&acirc;ye, roman, deneme, dijital, marka-pazarlama olmak &uuml;zere farkl\u0131 t&uuml;rlerde yay\u0131nlanm\u0131\u015f 6 kitab\u0131 bulunmaktad\u0131r. Ulusal ve uluslar aras\u0131 bir&ccedil;ok mecrada uzmanl\u0131k alanlar\u0131yla ilgili &ccedil;e\u015fitli makaleler yazm\u0131\u015f olan Sa\u011flam, kamu ve &ouml;zel sekt&ouml;rdeki kurumlara dijital markala\u015fma, sosyal medya, i&ccedil;erik pazarlamas\u0131, stratejik marka y&ouml;netimi, giri\u015fimcilik, zaman y&ouml;netimi, itibar y&ouml;netimi, kriz y&ouml;netimi ve dijital pazarlama konular\u0131nda e\u011fitimler ve konferanslar vermektedir. &ldquo;Dijital Markala\u015fma&rdquo;y\u0131 kavramsalla\u015ft\u0131rarak sosyal bilimlere ve ileti\u015fim literat&uuml;r&uuml;ne kazand\u0131ran M&uuml;rsel Ferhat Sa\u011flam, bu alanda haz\u0131rlad\u0131\u011f\u0131 makale ve kitaplarla, e\u011fitim ve konferanslarla sekt&ouml;r&uuml;n t&uuml;m dinamiklerini yeniden yorumlam\u0131\u015ft\u0131r.&nbsp;<\/span><\/span><\/span><\/span><\/p>\n<p dir=\"ltr\">&nbsp;<\/p>\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><strong>M&uuml;rsel Ferhat Sa\u011flam&rsquo;\u0131n Kitaplar\u0131<\/strong><\/span><\/span><\/span><\/p>\n<ul>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">G&uuml;n&uuml;birlik Sonsuzluk (Hikaye)<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Raygan (Roman)<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Var Say (Roman)<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">A\u015fkzade (Hikaye)<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Stratejik Marka Y&ouml;netimi (Marka &ndash; Pazarlama)<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<li dir=\"ltr\">\n<p dir=\"ltr\"><span style=\"font-family:tahoma,geneva,sans-serif\"><span style=\"font-size:20px\"><span style=\"color:#000000\"><span style=\"background-color:transparent\">Dijital Markala\u015fma (Marka &ndash; Pazarlama)<\/span><\/span><\/span><\/span><\/p>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Branding T&uuml;rkiye Yay\u0131nlar\u0131 ve Dikeyeksen Yay\u0131nc\u0131l\u0131k ortak yay\u0131n\u0131 olarak piyasaya &ccedil;\u0131kan Dijital Markala\u015fma; M&uuml;rsel Ferhat Sa\u011flam taraf\u0131ndan kaleme al\u0131nd\u0131. Kitapta dijital markala\u015fma kavram\u0131; &ldquo;nedir?&rdquo;, &ldquo;nas\u0131l?&rdquo;, &ldquo;niye?&rdquo; oda\u011f\u0131nda a&ccedil;\u0131klan\u0131rken, kitab\u0131n yaz\u0131m\u0131nda yine M&uuml;rsel Ferhat Sa\u011flam taraf\u0131ndan kavramsalla\u015ft\u0131r\u0131lan 3F Fenomeni&rsquo;nden yararlan\u0131ld\u0131.&nbsp; &nbsp; Dijital Markala\u015fma kitab\u0131; dijital pazarlama ve marka y&ouml;netimi &ndash; ileti\u015fimi kavramlar\u0131n\u0131n b&uuml;t&uuml;nle\u015fik bir bak\u0131\u015f a&ccedil;\u0131s\u0131yla &hellip;<\/p>\n","protected":false},"author":1,"featured_media":8596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[4520,6536,4518,10253],"class_list":["post-8594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sanat","tag-cikti","tag-dijital","tag-kitabi","tag-markalasma"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8594"}],"version-history":[{"count":0,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/posts\/8594\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=\/wp\/v2\/media\/8596"}],"wp:attachment":[{"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/adanaseshaber.com.tr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}